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First-contact follow-up with call tasks

From a real engagement · 2026-10-31 Base playbook: every workspace

Every new contact gets a welcome message and a person from your team calls them. The call is a task with a due time, reminders and an escalation if nobody does it, and the outcome and note are saved on the contact's profile.

  • New people reach you through a form (an enquiry, a sign-up, a walk-in card) and someone should call each one.
  • You want to see who was called, who couldn't be reached, and which calls were missed.
  • A manager should hear about calls that weren't made in time.
HowWhat
A form people fill inThe Contact form this playbook creates, filled by the person or typed in by your team. Or point the follow-ups at a form you already have.
KindNameWhat it doesLands
TeamFollow-up teamGets the call tasks.Empty
TeamManagersGets calls that weren't made in time.Empty
FormContact formThe first-contact form. A hidden field marks the person as a new contact.Draft, not published
SegmentNew contactsEveryone marked as a new contact.Ready
SegmentContacts we couldn't reachContacts whose last call didn't reach them, for a second try.Ready
TemplateNew contact welcome (email)Welcome email to a new contact.Ready
TemplateNew contact welcome (SMS)Welcome SMS to a new contact.Ready
Follow-upNew contact: welcomeWelcome email (and SMS) after the form.Off
Follow-upNew contact: follow-up callCall task with reminders and escalation; saves the outcome and note on the contact.Off
#QuestionDefaultFills in
1What should messages call your organisation?none, must answerorg_name
2Which team calls new contacts? (you add the people later)Follow-up teamcaller_team
3Who should hear if a call isn't made in time?Managersescalation_team
4How many hours does the team have to make the call?48call_due_hours
5Should new contacts also get a welcome SMS?Nosend_sms
6Which address should emails come from?none, must answeremail_from

These have defaults. Change any that don’t fit.

SettingDefaultKey
Default phone country on the form‹workspace country›default_country
Greeting when a first name is missingtheregreeting_fallback
Welcome message after the form2hwelcome_delay
Call task created after the form1dcall_delay
Hours after which an unmade call escalates48escalate_after_hours
  • Welcome email 2h after the form (and SMS straight after it, if switched on).
  • Call task 1d after the form, due in 48 hours. Origamy reminds the team halfway to the due time and at the due time.
  • If nobody has responded after 48 hours, the task escalates to Managers.
  • The run waits up to 7 days for an outcome, then saves "unknown".
ChannelNeeded forBefore it can send
emailThe welcome emailA verified sending domain for ‹Sender address›, or Origamy's test sender while you try it.
smsThe welcome SMS (optional)An SMS provider, or Origamy managed SMS after business verification (KYC).
  1. Add the people who make calls to the Follow-up team team, and managers to Managers (Settings → Collaborators → Teams). A task assigned to an empty team reaches nobody.
  2. Verify the sending domain for ‹Sender address›. For SMS, connect a provider or finish business verification.
  3. Review the Contact form and publish it, or point the follow-ups at a form you already have.
  4. Switch on the two follow-ups (a follow-up only runs once it's on), send one test contact through with your own phone and email, check the welcome and the task, then erase the test contact.
  • How the task behaves. With a due time of 48 hours, Origamy reminds the team after 24 hours and again at 48, and the escalation team is added at 48. A due time of 0 means no deadline and no reminders.
  • Keep the outcome. The step after the task saves follow_up_call (called, not_reached or unknown) and follow_up_note on the profile, so segments and reports can use them, such as the “Contacts we couldn’t reach” segment.
  • Already have a form or a sign-up event? Point the two follow-ups’ trigger at it instead of the Contact form, and skip creating the form.

The request used to test the copilot on this playbook (a live eval):

When someone fills in our contact form, send them a welcome email a couple of hours later and give our sales team a task to call them within 2 days. They should mark whether they reached the person and leave a note. If the call isn't done in 2 days, escalate it to the sales managers.

It passes when every piece is a valid draft and everything lands off, with at least: workflow, message_template.