Email designer and template gallery

Every template starts in the gallery. For email you can then edit it in the email designer, which works like the page builder. Templates are under Engage → Templates, which lists My templates and Images. Click New template to open the gallery.

The gallery

The gallery is a full-screen page with a rail on the left and designs on the right.

• Channel: the channels your plan allows, such as Email, SMS, Push, In-app, WhatsApp, Telegram, Slack and Webhook. Each has its own designs.
• Search designs.
• Who it’s for: Everyone or one kind of organisation. It starts on your workspace’s own.
• All designs: finished work.
• Layouts: unstyled skeletons for email, named for what they’re for.
• Saved by your team: starters your workspace has kept. It appears only when there are some.
• What it’s for and Occasions: categories with counts, such as welcome emails.

Each card shows the message and its kind, such as Welcome or Newsletter. Designs come from Origamy’s own set and the curated library, and the filters apply to both. The list is part of the page address, so the Back button and shared links return to the same view.

Click a design to preview it. Email designs show on desktop or mobile, and the arrow buttons or arrow keys step through the list. Click Use this design to make a draft template from it. An email design opens in the email designer. Other channels open in the template editor.

The first card is Blank. Under Other ways to start, email also offers Plain text email and Paste HTML, and Describe it with AI appears when the workspace has the AI package. You say who gets the message, why, and what you want them to do, and you get a first draft to edit. Nothing is sent until you use it.

Build an email

The designer has the page builder’s canvas. Click anything to edit it in the right panel, and use Undo and Redo, and Desktop and Mobile. Changes save as you work.

Above the canvas are two lines people see in their inbox:

• Subject. Type {{ to get a list of personal details to insert.
• Preview, the line shown after the subject.

Use Add block for these groups: Header, Text, Image, Gallery, List, Quote, Button, Logo, Divider, Social and Footer. A block has a layout, switches for its parts, colours and padding. Backgrounds can’t be pictures, because Outlook drops them. Emails are 600 pixels wide and rearrange on phones.

With nothing selected, Email style sets the colours, the headline and body fonts, and the button shape. Apple Mail and iPhone show your fonts. Gmail and Outlook use a standard font instead, and the panel says which.

Personal details

Write a detail in double braces anywhere in the subject, text or a link, for example Hi {{traits.first_name}},. The built-in designs use this, and Origamy fills it in for each person when the email is sent. A link can also use a personal address such as {{traits.booking_url}}.

What is added for you

Every email ends with a footer holding View in browser and Unsubscribe links. If your design has no footer block, one is added. A footer block lets you add your own words, links and social links above them. The links are filled in for each person at send time.

The exception is the Transactional switch in Email style. It is for receipts, password resets and other messages people need, and it leaves out the unsubscribe link. Marketing email must keep it.

Test and finish

Send test sends the email to an address you give through your data plane, with personal details shown as blanks. It needs a connected data plane. Done saves and goes back.

The designer saves both the design, so you can keep editing, and the finished HTML, which is what broadcasts, journeys and test sends use. New templates start as drafts.

Pictures you upload for templates are kept under Engage → Templates → Images.

Keep a template as a starting point

Emails made in the older builder have Settings → Library → Save to my library. That adds the template to Saved by your team in the gallery, for your workspace only. The email designer doesn’t have this button.

With Copilot or an AI app

An AI app connected through MCP, and Copilot, can read the gallery’s library of ready-made templates and the ones saved by your team, and start a template as a copy of one with your name and subject. A few of the designer’s own email designs aren’t in that library. The template lands as a draft, and you change its wording and design in the designer.